An Introduction from Alison Brown, head of communications development, NHS Improvement
Preparing for the future – supporting NHS communicators
Good communications and engagement is at the heart of how the NHS engages with patients, public, communities and our staff. The leadership and expertise provided by professional communicators has a vital role to play in improving the patient experience. Our NHS communicators are leading innovation on a daily basis, whether by delivering high profile campaigns that lead to desired behaviour change, leading public consultation and engagement, or providing high quality information to patients.
If you aspire to leadership in NHS communications and engagement, this bespoke NHS Postgraduate Certificate in Health Communications can help prepare you to achieve your ambition. It aims to develop both strong practitioners and future leaders.
The course seeks, among other key objectives, to improve your strategic understanding, planning and delivery of organisational and system objectives. It aims to improve your skills, methods and understanding of ‘what good looks like’. It also focuses on developing your soft skills including confidence building, decision making, ‘managing up’ as well as your understanding of legal and NHS policy frameworks for major service change. See the course details for a full content outline.
Supporting our communicators and engagement professionals
The joint NHS Improvement and NHS England communications development programme is committed to continuous learning, supporting the development of operational skills and strategic leadership in communications and engagement across the NHS system.
We recognise that with the need to meet growing expectations from patients, to involve staff in transforming ways of working and to work closely with stakeholders and partners to deliver safe and effective local health services in every community, the role of NHS professional communicators is crucial.
Alison Brown, Head of the NHS Communications Development Programme